What We Delivered
Migration to Shopify
We successfully migrated the site from WooCommerce to Shopify, delivering:
- A faster, more intuitive customer journey
- An optimised checkout with Apple Pay, Google Pay, and Shop app support
- Improved after-sales experience with shipping updates and tracking
- Seamless integration with logistics providers
This created a smoother buying experience and reduced friction at checkout.
Automated Product Feeds & Catalogue Expansion
To support growth, we integrated automated product feeds from new suppliers, including Hills and Harvey Astley.
As a result:
- The product catalogue expanded from just over 100 products to more than 2,000 lines
- Avoir significantly broadened its online offering
- The site now supports a far wider range of customer needs and purchasing scenarios
A Refined, Premium Shopping Experience
The site was redesigned to feel cleaner and less busy, while staying true to Avoir’s luxury aesthetic. Enhancements included:
- Increased white space and refined layouts
- Elegant animations to create a smooth browsing experience
- Long-form product content that tells the Avoir story and highlights quality
- High-impact imagery that sells the lifestyle and craftsmanship behind the products
Upselling & Product Discovery
To encourage higher basket values and better product exploration, we implemented:
- Shopify’s related product and upsell functionality
- Improved category and collection structures
- Clear pathways to complementary products
These features help customers complete a room or collection more easily.
Marketing & Growth Foundations
The site was built to support ongoing marketing activity, including:
- Integration with Mailchimp for email marketing
- Abandoned checkout recovery
- Review prompts and after-sales engagement
- Seasonal promotions such as Black Friday, Cyber Monday, and Summer campaigns