Avoir Interiors
Online Store Scaling with Shopify
Project Overview
Avoir Interiors is a luxury interiors retailer with a strong physical retail presence and a reputation for quality, classic elegance, and beautifully curated products.
While their existing e-commerce site was functional, it wasn’t performing as a true growth channel for the business. Avoir wanted to transform the website into a profitable, scalable arm of the wider group — one that could support a much larger catalogue and deliver an online experience that matched the high level of service offered in-store.
The Challenge
Avoir’s WooCommerce site had reached its limits.
Key challenges included:
- A platform that restricted the site’s ability to scale
- A limited online catalogue of just over 100 products
- A checkout experience that didn’t fully support impulse buying
- Manual processes that made it difficult to expand the product range
- Missed opportunities for upselling and seasonal promotions
The goal was to build a modern e-commerce platform that could support growth, improve the customer journey, and reflect the premium nature of the brand.
Objectives
- Migrate the website from WooCommerce to Shopify
- Expand the product range significantly through supplier integrations
- Improve the customer journey from browsing through to checkout
- Introduce faster, more convenient payment options
- Support ongoing marketing and promotional activity
- Maintain Avoir’s luxury aesthetic and brand positioning
Our Approach
We approached the project with a focus on scalability, automation, and experience.
This involved:
- Selecting Shopify as a platform built for performance and growth
- Designing a clean, elegant interface that complements Avoir’s established brand
- Automating product feeds to support catalogue expansion
- Structuring the site to encourage upselling and discovery
What We Delivered
Migration to Shopify
We successfully migrated the site from WooCommerce to Shopify, delivering:
- A faster, more intuitive customer journey
- An optimised checkout with Apple Pay, Google Pay, and Shop app support
- Improved after-sales experience with shipping updates and tracking
- Seamless integration with logistics providers
This created a smoother buying experience and reduced friction at checkout.
Automated Product Feeds & Catalogue Expansion
To support growth, we integrated automated product feeds from new suppliers, including Hills and Harvey Astley.
As a result:
- The product catalogue expanded from just over 100 products to more than 2,000 lines
- Avoir significantly broadened its online offering
- The site now supports a far wider range of customer needs and purchasing scenarios
A Refined, Premium Shopping Experience
The site was redesigned to feel cleaner and less busy, while staying true to Avoir’s luxury aesthetic. Enhancements included:
- Increased white space and refined layouts
- Elegant animations to create a smooth browsing experience
- Long-form product content that tells the Avoir story and highlights quality
- High-impact imagery that sells the lifestyle and craftsmanship behind the products
Upselling & Product Discovery
To encourage higher basket values and better product exploration, we implemented:
- Shopify’s related product and upsell functionality
- Improved category and collection structures
- Clear pathways to complementary products
These features help customers complete a room or collection more easily.
Marketing & Growth Foundations
The site was built to support ongoing marketing activity, including:
- Integration with Mailchimp for email marketing
- Abandoned checkout recovery
- Review prompts and after-sales engagement
- Seasonal promotions such as Black Friday, Cyber Monday, and Summer campaigns
Results and Impact
- A scalable Shopify store built for long-term growth
- Product range expanded from ~100 items to over 2,000 lines
- A smoother, more premium shopping and checkout experience
- Improved upselling and cross-selling opportunities
- A strong foundation for ongoing marketing and seasonal retail campaigns
- An online store that now reflects the quality, elegance, and ambition of the Avoir brand
The new website positions Avoir Interiors’ e-commerce channel as a serious revenue driver, complementing their physical store and supporting future growth.
Project Overview
Avoir Interiors is a luxury interiors retailer with a strong physical retail presence and a reputation for quality, classic elegance, and beautifully curated products.
While their existing e-commerce site was functional, it wasn’t performing as a true growth channel for the business. Avoir wanted to transform the website into a profitable, scalable arm of the wider group — one that could support a much larger catalogue and deliver an online experience that matched the high level of service offered in-store.
The Challenge
Avoir’s WooCommerce site had reached its limits.
Key challenges included:
- A platform that restricted the site’s ability to scale
- A limited online catalogue of just over 100 products
- A checkout experience that didn’t fully support impulse buying
- Manual processes that made it difficult to expand the product range
- Missed opportunities for upselling and seasonal promotions
The goal was to build a modern e-commerce platform that could support growth, improve the customer journey, and reflect the premium nature of the brand.
Objectives
- Migrate the website from WooCommerce to Shopify
- Expand the product range significantly through supplier integrations
- Improve the customer journey from browsing through to checkout
- Introduce faster, more convenient payment options
- Support ongoing marketing and promotional activity
- Maintain Avoir’s luxury aesthetic and brand positioning
Our Approach
We approached the project with a focus on scalability, automation, and experience.
This involved:
- Selecting Shopify as a platform built for performance and growth
- Designing a clean, elegant interface that complements Avoir’s established brand
- Automating product feeds to support catalogue expansion
- Structuring the site to encourage upselling and discovery
What We Delivered
Migration to Shopify
We successfully migrated the site from WooCommerce to Shopify, delivering:
- A faster, more intuitive customer journey
- An optimised checkout with Apple Pay, Google Pay, and Shop app support
- Improved after-sales experience with shipping updates and tracking
- Seamless integration with logistics providers
This created a smoother buying experience and reduced friction at checkout.
Automated Product Feeds & Catalogue Expansion
To support growth, we integrated automated product feeds from new suppliers, including Hills and Harvey Astley.
As a result:
- The product catalogue expanded from just over 100 products to more than 2,000 lines
- Avoir significantly broadened its online offering
- The site now supports a far wider range of customer needs and purchasing scenarios
A Refined, Premium Shopping Experience
The site was redesigned to feel cleaner and less busy, while staying true to Avoir’s luxury aesthetic. Enhancements included:
- Increased white space and refined layouts
- Elegant animations to create a smooth browsing experience
- Long-form product content that tells the Avoir story and highlights quality
- High-impact imagery that sells the lifestyle and craftsmanship behind the products
Upselling & Product Discovery
To encourage higher basket values and better product exploration, we implemented:
- Shopify’s related product and upsell functionality
- Improved category and collection structures
- Clear pathways to complementary products
These features help customers complete a room or collection more easily.
Marketing & Growth Foundations
The site was built to support ongoing marketing activity, including:
- Integration with Mailchimp for email marketing
- Abandoned checkout recovery
- Review prompts and after-sales engagement
- Seasonal promotions such as Black Friday, Cyber Monday, and Summer campaigns
Results and Impact
- A scalable Shopify store built for long-term growth
- Product range expanded from ~100 items to over 2,000 lines
- A smoother, more premium shopping and checkout experience
- Improved upselling and cross-selling opportunities
- A strong foundation for ongoing marketing and seasonal retail campaigns
- An online store that now reflects the quality, elegance, and ambition of the Avoir brand
The new website positions Avoir Interiors’ e-commerce channel as a serious revenue driver, complementing their physical store and supporting future growth.