Project Overview
ODM Academy is a modern music education business offering private music lessons both at their academy and within primary schools across Staffordshire. As the business grew — in services, staff, and partner schools — their website no longer reflected who they were or supported how they worked.
They needed more than a brochure site. The goal was to create a professional, forward-thinking platform that could support bookings, payments, and partnerships, while significantly reducing the admin workload behind the scenes.
The Challenge
ODM Academy’s existing website clearly explained what they did, but it didn’t help the business operate efficiently or scale.
Key challenges included:
- A static site that didn’t reflect the business’s modern, professional approach
- Manual admin for bookings, payments, and scheduling
- No automated way for customers to book taster sessions or rehearsal space
- No system for subscriptions and recurring payments
- A growing demand from schools for a professional partner with clear processes
The website needed to become an active part of the business — not just an online presence.
Our Approach
We focused on turning the website into a fully functioning sales and operations tool, not just a marketing asset.
This meant:
- Designing a clean, easy-to-navigate website that clearly communicates services
- Structuring content so parents, students, and schools can quickly find what they need
- Automating bookings, calendars, and payments to remove manual processes
- Building a flexible foundation that could support future growth