Champion Hot Tubs are hot tub and swim spa retailers based in Staffordshire. Owen, founder of Champion had originally started out with a Squarespace website when the business was young but he felt that the platform didn’t enable him to create the look they were trying to achieve to take the business to the next level. I suggested we move the site to WordPress with a theme which is easy for their team to add to and grow as their business grows and they increase their product range. 

One of Owen’s main concerns was to maintain the search engine rankings that they had achieved with the old site, ranking withing the top 3 spaces of ‘hot tub hire staffordshire’. This was achieved with no drop in rankings with the website transfer, and we were able to completely overhaul the look of the site to make it more user friendly and easily navigable. The design was modernised and really striking in line with the branding we had created for them a few years previous.

We also added a hire function so that visitors are able to book hot tub hires via the website which has proved a useful tool.

We also added in extra functionailty to improve the user experience by creating a catalogue of their ranges and including a filter so that visitors can filter the products according to pricing, size and other features. 

Owen and the team were really happy with the resulting website and have been adding to their range. They also acheived record sales during the covid pandemic which they were thrilled about. We continue to maintain their website and support them with their email marketing by including mailchimp signup forms and creating email marketing campaigns to improve traffic to the site and increase sales.